A/B (Adobe Target) Tester

Work Authorization: US Citizen, Green Card, H-1B, GC-EAD, H4-EAD, OPT-EAD, L2-EAD, TN Visa, E-3 Visa, CPT

Title: Marketing Systems Senior Business Analyst (A/B Test and Optimization)

Overview:

As a member of the Marketing Systems Web Analytics Solutions team, the Senior Business Analyst is responsible for working in a cross-functional capacity to provide business and functional requirements, technical direction, domain expertise, and feasibility analysis for A/B tests and Personalization campaigns. The Senior Business Analyst will work hand in hand with different teams to execute A/B tests for different projects and major initiatives across macys.com. This role will focus on A/B Test planning and development, with the goal of ensuring an extremely high degree of data accuracy that will in turn feed into actionable insights and optimizations. The Senior Business Analyst will interface cross-functionally with different teams including Marketing Strategy, Site Merchandizing, CRM, Product Management, Analytics and Technology teams.

Key Accountabilities:

• Day to day support of A/B Testing activities and communication of A/B Test Readiness and Execution status for different Test Campaigns.
• Work with Product Managers and Engineers to implement and execute A/B Tests.
• Write business/functional requirements for the cross functional projects related to A/B Testing.
• Ensures accuracy of data capture across multiple Testing tools.
• Demonstrates up-to-date expertise in Web Analytics and applies this to the development, execution, and improvement of action plans.
• Provide A/B Testing subject-matter expertise to project team members.
• Ensure thorough Acceptance Testing of A/B test campaigns.
• Manage communication and workflow with different A/B test vendor platforms.
• Successfully engage in multiple initiatives simultaneously. Manage and keep track of all open issues and ensure issues are resolved in a timely manner.

Skills Summary:

• BA/BS Degree or equivalent work experience.
• At least 2 years of experience working on A/B and Multivariate Testing on site and mobile channels.
• Experience working with a Testing tool such as Adobe Target, Monetate and Maxymiser.
• Experience working with Product and Technology teams to launch, A/B test and recommend improvements to new and existing features.
• Knowledge of Web Analytics report suites such as Adobe SiteCatalyst, Google Analytics and IBM Coremetrics.
• Analytical mindset with the ability to present clear and actionable results.
• 3+ years of experience in one or more of the following areas: Systems/Business Analysis, QA, Product Management and other relevant technology roles.
• Proven track records of delivering solutions across multiple vendor platforms.
• Technical proclivity to learn new systems / technology for future incorporation or integration to the marketing and analytics solution sets.
• Excellent communication and interpersonal skills, and ability to collaborate with business and technical stakeholders to assure common understanding and timely problem-solving.

Equal Opportunity Employer

Cloud Big Data Technologies is an equal opportunity employer inclusive of female, minority, disability and veterans, (M/F/D/V). Hiring, promotion, transfer, compensation, benefits, discipline, termination and all other employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, age, disability, national origin, citizenship/immigration status, veteran status or any other protected status. Cloud Big Data Technologies will not make any posting or employment decision that does not comply with applicable laws relating to labor and employment, equal opportunity, employment eligibility requirements or related matters. Nor will Cloud Big Data Technologies require in a posting or otherwise U.S. citizenship or lawful permanent residency in the U.S. as a condition of employment except as necessary to comply with law, regulation, executive order, or federal, state, or local government contract.