Added - 18 hours ago Marketing Manager, App Campaigns 27191 Marketing/Branding San Francisco , [...]

Added - 09/19/24 Marketing Manager, App Campaigns 27191 Marketing/Branding San Francisco, California | Freelance

Marketing Manager, App Campaigns

The Sage Group’s client, a Bay Area based online food ordering and delivery platform, is searching for a talented individual to contribute to and execute App Campaigns (Google App Campaigns) strategy globally, across various lines of business. You'll collaborate closely with marketing managers and cross-functional partners, communicating progress to stakeholders.

What You'll Do:

• Execute and optimize campaign strategies for different channels
• Manage day-to-day App Campaigns delivery, including:
• Creative management
• Campaign creation
• Experimentation
• Reporting
• Translate business needs into optimization strategies, executing them at scale
• Drive process improvements, adopting best practices, and innovating for productivity
• Understand and navigate the nuances and differences between Android and iOS campaigns, including the impact of iOS privacy changes on marketing strategies

Requirements:

• Bachelor's degree or equivalent experience
• 3-5 years of experience in SEM, Apps, or other paid channels in a fast-paced, high-growth environment
• Understanding of web and app media buying, tracking, and attribution
• Proficiency in Excel or SQL
• Excellent analytical skills
• Strong communication skills, with the ability to explain the "why" and "how" behind the "what"
• Proactive, self-paced, and organized, with ability to structure and prioritize tasks in a complex environment

Preferred Qualifications:

• Experience with app-based businesses and building campaign strategies driving app store and web traffic
• Global campaign management experience
• Experience with incremental testing and experimentation
• Technical understanding of marketing and analytics technologies associated with the role
• Robust report generation skills
• Deep understanding of the implications of iOS privacy changes on marketing strategies and ability to adapt campaigns accordingly

Location: Remote, USA
Duration: 6 Months/ opportunity to extend
Compensation: $57.50/hr#J-18808-Ljbffr