Software Engineer, Ads Core - Targeting

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us: At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The Ads Targeting team's goal is to optimize advertisement placement and help advertisers run their ads more effectively. As a Software Engineer on the Ads Targeting team, you will design and build large-scale foundations for data processing and serving for next-generation ads targeting products, and apply machine learning models to scale budgets by understanding user interest and intention. This team is working on a variety of products such as custom audience, lookalike, interest, behavior, etc., as well as new innovative features.

What You'll Do

1. Work with product managers to define ad targeting product strategy and features based on data-driven methods and industry trends.
2. Design, optimize, and implement ad targeting strategies; improve infrastructure design and machine-learning methods; maintain and troubleshoot offline and online ads targeting products.
3. Extract, aggregate, and sync all pertinent data to generate audience insights and help advertisers discover the demographics, locations, devices, and interests that make up their remarketing lists.

Qualifications

Minimum Qualifications:

1. BS/MS degree in Computer Science or related engineering fields with 3+ years of software development experience.
2. Strong coding skills, especially in Python/C++/Go/SQL, and solid foundation of knowledge in data structures and algorithms.
3. Knowledge of and hands-on experience with big data processing and parallel computing frameworks, such as Hadoop and Spark.
4. Business acumen and excellent problem-solving, project management, and analytical skills.

Preferred Qualifications:

1. Experience in building high-load distributed systems or data processing pipelines.
2. Experience in building and troubleshooting machine learning workloads on distributed systems is a plus.
3. Experience in developing modern ads ranking/retrieval/targeting systems and recommender systems.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Job Information

For Pay Transparency:

The base salary range for this position in the selected city is $129960 - $194750 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.