National Senior Manager of Web Services and Digital Technologies

National Senior Manager of Web Services and Digital Technologies

College Possible National Office - Remote

About College Possible

College Possible is a growing nonprofit coaching students from low-income backgrounds to and through college to break the cycle of poverty and empower the next generation of leaders. Our model has earned national recognition: the inaugural Evergreen National Education Award recognized our leadership in increasing access to and success in college for students from low-income backgrounds. It also earns top-of-field results: a Harvard study found that the program more than doubles a student's chance of enrolling in a four-year college, and our students are four times more likely to become college graduates than their low-income peers. College Possible has a budget of $25 million, more than 140 full-time employees and more than 270 AmeriCorps and VISTA service members. During the 2019-20 school year, we will reach an estimated 25,000 students in all 50 states, at more than 90 partner high schools and at more than 350 colleges.

College Possible is committed to diversity, equity and inclusion, and seeks to build a diverse workforce to create impact in partnership with the communities we serve. We welcome a diverse pool of qualified applicants. For each of its positions, College Possible is mindful about what best serves our students, and seeks to hire staff with relevant experience, skills and aptitude, and a commitment to the power of education.

Headquartered in Saint Paul, Minnesota, College Possible also operates in Austin, TX; Philadelphia, PA; Chicago, IL; Milwaukee, WI; Omaha, NE; Portland, OR; and Seattle, WA; and has Catalyze partnerships in Minnesota, Iowa and Ohio. We're joining forces with colleges to achieve a transformational impact: by 2021, we will partner with 400 colleges to reach 50,000 students.

To learn more, visit CollegePossible.org .

Your role as National Senior Manager of Web Services and Digital Technologies

The National Senior Manager of Web Services and Digital Technologies is a key member of the national Marketing and Communications (MarComm) team and will play an important role in supporting a wide range of content amplification and audience nurture activities across our organization's digital marketing, student mobile app engagement, and internal communication channels. Reporting to the national Sr. Director of Marketing and Communications, the National Senior Manager of Web Services and Digital Technologies will bring an analytical mindset, a strong toolkit of marketing fundamentals, and broad best-practice expertise in the day-to-day use of various digital marketing channels and platforms to build a relationship with our key audiences.

The National Senior Manager of Web Services and Digital Technologies will be a critical execution partner on the national marketing and content teams, owning our day-to-day content distribution across our website, intranet, email, social media, and mobile app platforms. The National Senior Manager of Web Services and Digital Technologies will bring a collaborative mindset to their work to ensure brand alignment and best-practice execution in partnership with their MarComm colleagues. They will also bring a passion for learning and continuous improvement, staying apprised of digital channel trends and serving as an internal resource across our MarComm community of practice.

This is a fully remote position, and College Possible will consider applicants located in any location nationwide. Employees who live in proximity to one of our regional offices may have the opportunity to work on site or in a hybrid role, though not required.

The primary functions of this role will include:

Digital marketing platform administration and management

• Serve as our org-wide digital marketing platform administrator (website, social media, Sprout Social, HubSpot); manage team access/user accounts, platform onboarding/training, and documentation of platform processes and workflows.
• Serve as org-wide website domain and web hosting account administrator, managing renewals and coordinating with developers to execute subdomain setup and website launches or updates as needed.

Internal communications and intranet management

• Serve as our org-wide intranet administrator; manage team access/user accounts and associated permissions, provide platform onboarding/training, and documentation of platform processes and workflows.
• Serve as org-wide intranet platform support, helping staff troubleshoot content publishing challenges as needed.
• Manage the distribution of ongoing all staff emails through Salesforce Marketing Cloud (distributed bimonthly).

Email campaign management

• Serve as our org-wide mass email platform administrator (Luminate and HubSpot), managing team access/user accounts, creating segmented list pulls, and pulling analytics reports.
• In partnership with our content producers and using branded templates and assets, provide email layout, testing, and distribution support for a variety of ongoing HTML mass email campaigns (including site e-newsletters, segmented donor appeals, student recruitment campaigns, and AmeriCorps coach recruitment campaigns).
• Pull and share quarterly email analytics reports with our marcom community of practice.

Student mobile app content management

• Deploy weekly approved content to our student-facing mobile app using Salesforce interface.
• Quarterly, pull mobile app content performance data, providing recommendations for improvement to content and marketing teams.

Website content management

• Serve as primary website manager, ensuring the integrity of our SEO position, site load speed, and site functionality by managing site tags, image library, 301 redirects, and ongoing maintenance of WordPress and associated plugins in partnership with our developer contractor.
• In partnership with our content and marketing teams, support the timely publication of new website content and/or changes to existing content.
• Pull annual Google Analytics and site grading reports, providing recommendations for improvement to content and marketing teams.
• Implement technology best practices for optimized performance and ADA compliance.

Miscellaneous digital marketing support

• Support quarterly webinar Zoom setup, registrant management, and integration of leads into our CRM system for our earned revenue programs.
• Set up and schedule drip email campaigns created by our content team within the Salesforce Marketing Cloud.
• In partnership with our marketing team, support our ongoing digital advertising efforts, including managing vendor access to key digital accounts.

Other Responsibilities:

• Effectively manage project timelines and communications using the national MarComm team's project management systems and tools.
• Participate in weekly workload planning calls to keep the team apprised of project progress, negotiate priorities, and proactively address capacity challenges and/or project roadblocks.
• Work collaboratively with marcom colleagues on creative solutions that support the desired project goals; seek direction and assistance from team members where appropriate.
• Maintain exceptional file management and archive system.
• Other duties as assigned.

Required Skills and Experience:

• Bachelor's degree in business, marketing, communications or related field.
• 2-3 years of proven digital marketing experience including a command of key digital marketing platforms and channels.
• Proven familiarity with digital marketing platforms including: social media platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok); email management platforms; and social media management platforms (such as Sprout Social or Vista Social).
• Familiarity with and/or direct experience working in the nonprofit sector.
• Strong data and analytical orientation, capable of interpreting digital marketing analytics into actionable recommendations to colleagues.
• Passion for our mission of educational equity and a commitment to Diversity, Equity and Inclusion.
• Self-starter with strong organizational and communication skills (written and verbal) and strong attention to detail who thrives on managing multiple projects and deadlines concurrently.
• Professional level familiarity with MS Office and GSuite; comfort working in a PC environment.
• Commitment to working collaboratively on a cross-functional creative team.
• Entrepreneurial spirit; enjoys creating and implementing new workflows and tools.
• Commitment to continuous improvement and self-growth.

Desired Skills and Experience:

• Familiarity with how to interpret digital marketing analytics for Google, social media, email marketing and/or web.
• Familiarity with email marketing best practices and/or executing lead nurturing.
• Familiarity with Salesforce CRM.
• Familiarity with demand generation principles.
• Familiarity using WordPress content management systems and Wix web builder.
• Familiarity using Project Management tools such as Trello, Monday.com, Microsoft Project.

What We Offer:

As a committed, diverse, values-based organization, we offer:

• A competitive salary commensurate with experience.
• Excellent benefits including complete health, dental, life, short-term and long-term insurance.
• 401(k) retirement plan.
• Encouraged sustainability through a generous paid time off program.
• Personalized professional development and growth opportunities.
• An opportunity to have a tremendous impact both internally and across the country.

To Join Our Growing College Possible Team:

Please apply online at , which includes submitting your resume and cover letter.