Email and Web Manager

Job Type
Full-time
Description
Email and Web Manager
Employment Type: Full-Time/Exempt
Wage: A competitive annual salary of $65,000 - $80,000 base pay
Department: Communications
Reports To: Deputy Digital Director
Position Location: California - Oakland, Sacramento, Los Angeles regions
Work Schedule: Four Day Work Week: Two (2) days in office, two (2) days remote. However, there may be certain circumstances, like pressing deadlines or peak business periods, where it becomes necessary for the organization to temporarily switch to a five-day work week.
Vaccine Policy: We require all staff to be fully vaccinated
California Environmental Voters (EnviroVoters), and EnviroVoters Education Fund, are excited to launch a search for an Email & Web Manager to join our dynamic, fun, and high-performing team!
WHO WE ARE
We believe this moment requires transformative change.
The climate crisis is here. And Black, Indigenous and people of color have been bearing the burden of our pollution-based economy for generations. We have the solutions to stop climate change, but we lack the political will to do it at the rate and scale that's needed.
EnviroVoters exists to build the political will and power to solve the climate crisis, use climate action to advance justice, and create a global roadmap. To protect our water, land, air, and our most vulnerable communities, we organize voters, elect and train candidates, and hold lawmakers accountable for bold policy change.
Our vision is to build resilient, healthy, thriving communities, and create a democracy and economy that is just and sustainable for all.
EnviroVoters Education Fund, EnviroVoters's 501(c)3 sister organization, works through programs focused on voter engagement and mobilization, issue advocacy, legislative accountability, and research and opinion polling to provide the public, policymakers, and environmental advocates with the resources they need to make California's air, water and natural resources cleaner and greener through the democratic process. For more information, please visit .
The work of EnviroVoters and EnviroVoters Ed Fund to protect and advocate for the environment is rooted in our commitment to racial, social, and environmental justice. Engaging Black, Indigenous, and People of Color, among other key constituencies for the environment is an organizational priority. Within the organization, we aim to create a workplace culture and policies and practices that demonstrate how we value equity and inclusion.
RESPONSIBILITIES
The Email & Web Manager is critical to our overall organizational success. The ideal candidate will run effective email campaigns, create compelling web content, move people to take action online, and manage multi-department digital projects from concept to completion.
Email:

• Driving the strategy, vision, and roadmap in partnership with the Deputy Digital Director for our email presence, maintaining a calendar of activities, creating engaging and informative content, building user friendly/mobile friendly email templates, and managing our email databases.
• Collaborating with our political, organizing, philanthropy, and legislatives teams to translate our organization's priorities into email campaigns, including online advocacy, grassroots mobilization, rapid-response action alerts, fundraising, and membership development.
• Growing the size and engagement of our email list and maintaining good list hygiene through creative strategies and identifying engagement and conversion opportunities for our audience. Spearheading acquisition opportunities, onboarding new names to the list, and tracking their performance both short and long term.
• Establishing, maintaining, and iterating on branding, tone, and voice; ensuring accuracy and consistency in all emails.
• Using analytics to measure and report on the effectiveness of our email campaigns and propose strategies based on this data to refine and hone our efforts. This includes using A/B testing processes to test creative design, content, email cadence, and timing with a goal of constantly improving email performance. It also includes developing nurture programs to re-engage lapsed members and creating a welcome series.

Web:

• Driving the strategy for the California Environmental Voters and the California Environmental Voters Education Fund websites. This includes managing both sites, writing compelling content, creating strategies to drive greater traffic to our sites, and interfacing with web developers and designers to maintain the sites.
• Maintain content and updates on our Environmental Scorecard and Give Green California.
• Collaborating with our political, organizing, philanthropy, and legislatives teams to translate our organization's priorities into website content, including online advocacy, grassroots mobilization, fundraising and membership development, and educational resources.
• Managing regular multi-departmental website projects, including the annual Environmental Scorecard, in collaboration with the Communications Director, and the Deputy Digital Director, and serving as the liaison with the website design agency. This includes helping to keep the design and development on track, moving forward on the project timeline, writing and/or compiling all content, and QA.
• Implementing Search Engine Optimization (SEO) best practices into both websites and using Google Analytics to report on web data and make recommendations on strategies to improve our sites. This includes managing an analytics audit and implementing the use of Google Tag Manager with UTM coding in all relevant links on all relevant platforms.

Other:

• Building a grassroots donor program, maintaining a cohort of regular donors, and driving overall online fundraising via email and web to hit organizational and departmental goals.
• Other responsibilities as assigned.
• Project managing multi- and intra-departmental campaigns and projects, including our annual Environmental Scorecard, election endorsement portal, online giving and membership, and more.
• Managing relationships with digital vendors and contractors and keeping track of departmental budget expenses related to our email and web program.
• Leading an email and content team, mentoring younger staff, and teaching email and web practices.

MUST HAVES
To be successful in this job, you must possess the following qualities and experience:

• You have 5-7 years of experience doing online organizing and fundraising, email advocacy campaigns, creating compelling website content, and digital project management. You have past experience working for political campaigns, elected officials, advocacy organizations, or nonprofits. You thrive in a fast-paced environment and can manage multiple projects and competing priorities.
• You have a track record of creating and growing an organization's email list, writing compelling content, and growing online community engagement. You are an excellent writer and editor with a keen eye for detail.
• You have led multi-faceted digital projects and/or campaigns from start to finish, including but not limited to identifying and managing the relationship with vendors or contractors, establishing a budget, delivering content, ensuring accuracy and quality UX.
• You have built grassroots fundraising and membership programs from scratch. You know how to cultivate and maintain a base of active donors and develop strategies for online giving via multiple platforms.
• You have managed websites in the past and are familiar with implementing SEO best practices.
• You have experience using platforms like WordPress, Drupal, Salsa, EveryAction, ActBlue, Pardot, ActionKit, Blackbaud, Google Analytics, Google Tag Manager, Google Search Console, Adobe Analytics, Excel, and Survey Monkey.
• You have strong project management, problem-solving, critical thinking, and excellent organizational skills.
• You have keen leadership skills and the ability to supervise direct reports.

HOW TO APPLY
Apply through our careers portal - in case you need it, here is the link . Please note that a cover letter and resume must be provided for consideration and that applications are reviewed on a rolling basis. We look forward to receiving your application and learning more about you! Thank you for your interest in EnviroVoters!
WHAT ELSE YOU SHOULD KNOW
This is an outstanding opportunity for a highly motivated professional to assume a pivotal role in this cutting-edge organization. California Environmental Voters offers 8-20 vacation days, 7 sick days a year, 12 holidays, 1 week off between Christmas and New Year, 5 days of bereavement leave, health and dental benefits, section 125 plan, a 401(k)-retirement program with up to 3% employer match; flexible spending account (FSA) for health care expenses; subsidized commuter program; and optional life insurance.
Don't meet every single requirement? At EnviroVoters, we are dedicated to building a diverse, inclusive, and authentic workspace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this role or other roles.
EnviroVoters and EnviroVoters Ed Fund has a deep commitment to equity and fostering a culture of inclusion. EnviroVoters invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our organization.
As part of this commitment, we will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process and to perform essential job functions, please contact
We are an equal opportunity employer and do not discriminate in hiring or employment based on race, color, religion, national origin, gender, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. We offer competitive salaries, generous benefits, and a pleasant working environment. Salary is based on a nonprofit scale and commensurate with experience.
Salary Description
65,000-80,000