Senior Product Manager - Adobe Experience Platform (AEP)

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Regular or Temporary: Regular

Language Fluency: English (Required)

Work Shift: 1st shift (United States of America)

Please review the following job description:

This role is a Senior Product Manager supporting the roadmap for the Adobe Experience Platform (AEP), including the Real Time Client Data Platform (RTCDP), Adobe Journey Optimizer (AJO), and Client Journey Analytics (CJA).

The Senior Product Manager reports to the Group Product Manager leading the roadmap for CDP, AJO, and CJA capabilities and its integration across enterprise channels. This is a highly cross-functional role requiring a strong ability to think broadly and influence others while working closely with technology, marketing, LOB, and risk partners to ensure successful delivery of capabilities and corresponding enablers.

The role balances business, data, technology and design priorities to deliver brand-defining personalized client experiences. The Product Manager will work with the Group Product Manager to convert the personalization vision into epics, features and user stories that Agile delivery teams can prioritize and execute.

The Senior Product Manager is a thought leader amongst their team. The Product Manager has business goals and is responsible for maintaining a strategic delivery roadmap that supports those business goals. In this position, the person must be able to work at the strategic level (generating innovative ideas for growth) and at the tactical level (analyzing data, solving problems, and working with delivery teams for development). This position will also help capture and manage demand related to development of the platform capabilities and integration opportunities.

The ideal candidate will have strong experience in digital marketing, marketing technologies, client data platforms, and have familiarity with AEP, AJO and CJA services. This person should be able to move fluidly between business stakeholders and technology teams to prioritize the highest value items for delivery and provide stakeholders recommendations on how features can be enabled to support personalization strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Responsible for execution of the Adobe Experience Platform roadmap.
• Create and support intake processes related to demand generated by LOB and functional partners.
• Write epics, features and user stories in support of the defined roadmap, working with partners to prioritize across teams.
• Develop feature backlog and lead deliverables including business use case development, requirements capture, discovery activities, and journey architecture recommendations.
• Deliver features through a combination of new development, iteration of current features, and integration with other Adobe products and Truist enterprise applications and systems.
• Set Planning Increment (PI) vision, priority and definition, partnering with supporting teams on feature prioritization and delivery timelines.
• Obtain partner alignment and approvals including risk, privacy, legal, compliance, and others as needed.
• Create and track product metrics to inform strategy and roadmap, sharing analysis with partners.
• Be an expert with respect to the competition, industry trends, and changing customer needs.
• Demonstrate thought leadership and champion the business vision across the company.
• Analyze the market and competitive environment to define a differentiated product vision that delivers unique value. Translate analyses into sound recommendations based on data and experience.
• Collaborate with a wide variety of partners to align on strategy and help develop a delivery roadmap that supports business goals.
• Collaborate and engage key stakeholders, including lines of business, operations, and other functional areas in the planning and execution of projects.
• Risk management: Ensure all Product Management Lifecycle (PML) process & procedures are followed, supporting security, risk, audit, and more, and ensure action items and deadlines are met. Lead risk presentations, working with other PM and PO partners on evidence to support recommendations.
• Attend Agile ceremonies, as applicable.
• Create documents and process flows to support internal processes and development activities.
• Mentor other Product Managers on product management practices.

QUALIFICATIONS

Required Qualifications:

• Bachelors’ degree in business, data, engineering, design, or technology field; or related field or equivalent combination of education and professional experience.
• Ten or more years of banking, financial services, or other relevant work experience.
• Five or more years of product, analysis, technology, and/or design experience.
• Five or more years of leading cross functional teams.
• Previous experience working as a Product Manager or developing analytics based solutions, working in agile tools for feature/user story documentation and tracking.
• Equal enthusiasm for high-level strategic planning and tactical daily execution.
• Experience defining/driving vision of experience programs and/or partnership based programs.
• Experience defining and delivering large-scale initiatives.
• Proven ability to use data analytics, research and testing methodologies to drive business decisions, diagnose problems, and recommend action plans to resolve issues.
• Ability to lead cross-functional teams without formal authority.
• Comfortable managing concurrent projects in a fast-paced, results-driven environment.
• Comfortable with ambiguity, leading work autonomously, and making independent decisions.
• Excellent skills in presentation, facilitation, communication, and negotiation.
• Experience defining/driving vision of experience programs and/or partnership based programs.
• Experience in roles requiring strong communication and interpersonal skills & the creation and delivery of succinct executive-level presentations to explain and sell plans/vision.

Preferred Qualifications:

• Master’s degree in business, engineering, design, or technology field; banking or financial management education.
• Experience with Adobe Experience platform or services, Adobe Journey Optimizer, Adobe Analytics, Audience Manager, Target, Client Data Platforms.
• Experience working with distributed teams (onshore/offshore).
• Certified SAFe Product Owner/Product Manager (or equivalent).

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting: Constantly (More than 50% of the time)

Standing: Frequently (25% - 50% of the time)

Walking: Frequently (25% - 50% of the time)

Visual / Audio / Speaking: Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding: Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability: Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Travel: Minimal and up to 10%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.