Marketing Manager II, Amazon in-app shopping

DescriptionAt Amazon, we aspire to be our customers’ trusted shopping partner wherever they find inspiration: on Amazon.com, on the Amazon apps, and elsewhere. Last November, we introduced in-app shopping on Facebook, Instagram, and Snapchat for customers in the United States ( This year, we shift gears as we expand our program to TikTok and new Amazon businesses. As a Marketing Manager II on our team, you play a critical role in enabling our customers to tap into the value of their Amazon membership on social media, watching videos, in LLM chats, and beyond.In addition to the basic and preferred qualifications below:Your creative and business writing skills are off the chain; writing is a uniquely important skill at Amazon and you aim to be the standardYou enjoy getting hands on in everything; you’re as comfortable in Excel as you are in Tableau. First and foremost, you’re a doerYou have experience working with cross-functional teamsYou have a strong track record of influencing othersKey job responsibilitiesIn this role, you will help define and execute on the marketing strategy for in-app shopping; you will help define channel strategies, execute well-structured tests, roll out ad campaigns, and optimize performance over time against a clear set of performance goals. You will rely on your deep understanding of the competitive landscape to identify new opportunities, often in close collaboration with third-party counterparts. To bring our unique vision to life, you will independently drive partnerships with cross-functional peers and stakeholders across Amazon.About the teamOur team has a broad mandate to experiment and innovate. We’re highly motivated, collaborative, and fun-loving with a strong entrepreneurial spirit. We’re still a small team; a startup with the resources of Amazon. You will have a chance to make a ground-up impact on in-app shopping, its systems, its business and, most importantly, its customers. Our ideal candidate is flexible, hands-on, opinionated, and passionate; a vocal advocate for the customer experience. You always have one eye on the competitive landscape. As a member of our team, you actively mentor your more junior peers; developing a deep, diverse pool of talent is critical to our future success.Basic Qualifications4+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completionExperience managing and measuring marketing performance in various channelsPreferred QualificationsExperience managing external partners to develop marketing programsExperience working in Meta/Snap/TikTok Business ManagerAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.