About the Role:
At Fetch, we’re building a media strategy where partners can engage with our platform through paid media placements, including static image content and video. As we scale our media offerings, we're seeking a Staff Engineer with deep expertise in AdTech and media product development, especially within mobile consumer applications. This role will be pivotal in shaping Fetch’s ad infrastructure, working closely with internal teams to drive the evolution of our platform’s media strategy.
We are enhancing our ad serving capabilities and building our own Ad Server. We’re looking for someone with hands-on experience in this space—someone who understands concepts like frequency capping, audience distribution, and the full scope of delivering ads effectively in a mobile-first environment. Ideally, this engineer also has insights into how media strategy intersects with Marketing Mix Modeling (MMM) and broader advertising ecosystems.
Responsibilities:
- Lead the development of Fetch’s media products, including static image and video ads, integrating them seamlessly into our mobile consumer platform.
- Drive the implementation of ad tracking and measurement capabilities to ensure accurate impressions and audience metrics.
- Collaborate with cross-functional teams, including marketing, product, and data science, to define and optimize ad serving logic, improving user experience while maximizing ad effectiveness.
- Own the development and enhancement of Fetch’s custom Ad Server, incorporating key features like frequency capping, audience segmentation, and creative optimization.
- Leverage your understanding of AdTech principles to ensure ads are delivered efficiently, meeting the unique performance requirements of a high-traffic, mobile-first environment.
- Help shape and refine our media strategy with a focus on monetization, personalization, and user experience, balancing the needs of our partners and users.
In your toolbox (Minimum Requirements):
- 5+ years of experience in building and scaling media products, with specific experience in AdTech for consumer-facing mobile applications.
- Deep understanding of ad serving technologies, including experience with Ad Servers, DSPs, and SSPs.
- Proficiency in one or more backend programming languages (e.g., Python, Java, Go) and experience with cloud infrastructure (AWS or similar) to handle ad distribution at scale.
- Hands-on experience with audience segmentation, frequency capping, and optimizing ad delivery to ensure relevance and engagement.
- Ability to apply media and advertising analytics to drive decision-making, with an understanding of how Marketing Mix Modeling (MMM) and other analytical frameworks tie into media strategy.
- Experience working in a high-scale production environment, particularly with large mobile user bases, ensuring robust and performant ad delivery systems.
Nice to Have:
- Experience with video ad products, especially within the context of a mobile-first app environment.
- Knowledge of programmatic advertising and optimization techniques for mobile ad placements.
- Understanding of emerging trends in privacy and data protection, including how these affect ad delivery and targeting strategies in mobile apps.