Who We Are
Michael Todd Beauty is developing innovative beauty tools backed by science and driven by the belief that everyone should have access to simple, spa-quality treatments from the comfort of home at the best price.
Our brands have amassed over 10,000+ five-star reviews from happy customers, numerous awards, and hundreds of press features from the likes of Allure, Vogue, Cosmopolitan, People, and more.
About the Role (PLEASE NOTE THIS IS AN IN-OFFICE ROLE: relocation assistance available)
Michael Todd Beauty is seeking a eCommerce Web Manager to lead the optimization and creation of user journeys on our website to maximize our digital marketing advertising ROI, in particular through the creation and optimization of landing pages and web experiences. This person must have a scrappy mindset, be comfortable with ambiguity, and have a boundless curiosity to learn and grow. The eCommerce Web Manager will report to the Director of Growth Marketing.
Key Responsibilities
- Drive revenue growth through creative thinking, compelling data-driven insights, on-site a/b testing methodology, and rapid execution
- Lead a team through the ideation, creation, setup, and launch of innovative and personalized landing pages to optimize our buyer journey
- Drive an ongoing roadmap of hypothesis-driven testing to drive conversion improvement using web analytics, channel performance data, and internal revenue data
- Maximize efficiency in a fast growing company with a constantly evolving environment
- Test and think outside the box with existing and new channels -- we invite innovative thinking!
- Conduct weekly and monthly reviews of KPIs and digital marketing initiatives. Report findings to the team with plans on where we go next.
Requirements
- Skilled in optimizing landing pages and funnels using direct response principles: Proficient in maximizing conversions through A/B testing, persuasive copywriting, and data-driven design improvements.
- PLUS: Development understanding: headless Next JS, Vercel, Builder.ioCMS, HTML, CSS
- Understand best practices for UI and UX for websites, applications, mobile, and desktop
- Hands-on experience using A/B testing tools
- Copywriting
- Pro?ciency in using Google Analytics, GTM, Tracking/Events
- CVR stat analysis expert: Understand user intent and its pivotal role in the journey to conversion
- Understand the importance of statistical signi?cance when analyzing experiment results
- Strong organizational skills and experience of balancing multiple projects at once
- Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills
- Understanding of site structure with UI/UX knowledge, metadata/tagging, SEO
- Photo sizing and optimization
- Excited to work with a small interdisciplinary team in a fast-paced environment
- Effective multi-tasker; you’re comfortable wearing many hats
- Strong analytical approach to customer and revenue growth
- You’re naturally analytical; you can synthesize complex information into concise, compelling recommendations
- You’ve worked in a high-growth environment with constantly shifting priorities; you can be reactive and organized at the same time
- You love to think big picture and strategize, but you can also roll up your sleeves and execute any project at hand
- You embody an “everything is figure-outable” attitude; you’re more apt to say “yes” or “we’ll try.”
Benefits
Perks include:
- A competitive salary and commission
- Relocation package
- Medical insurance
- Vision insurance
- Dental insurance
- Michael Todd Beauty is an Equal Opportunity Employer where the spirit of inclusion feeds into everything we do. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. Michael Todd Beauty is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.