Senior Web Analyst

What we’re looking for:

Required:

• 3+ years experience with e-commerce analytics
• 2+ years of experience conducting A/B tests, and understanding of different analysis techniques
• Deep understanding of digital analytics, Google Analytics (GA4) tagging and reporting capabilities.
• Strong communication skills - Strong analysis is a great starting point, but we are also looking for someone who can help connect business partners with the summary and implications of that analysis work
• Agility - the ability to juggle multiple ongoing projects and work both collaboratively and autonomously at times
• Strong SQL skills.
• Driver of business decisions using web data and statistical analyses
• Expert in uncovering business and product goals; determine how to frame questions and strategically solve problems

Desired:

• Familiar with data layer and web analytics implementations
• Familiarity with A/B testing platforms; prefer Optimizely web and full-stack
• Exposure to BigQuery; comfortable with leveraging R a plus
• Experience delivering training for self-serve web analytics opportunities
• Experience delivering results in different modalities (visualization, tables, etc.), and providing insights and recommendations.
• Experience performing analysis on large and often incomplete data sets and translating results for consumption by business partner

The annual base salary range for this exempt position is $113,000 - $147,000 plus a performance bonus targeted at 5% of base salary, tied to company performance and continued retention. Placement within the range is determined by a variety of factors, including but not limited to: knowledge, skills, years & depth of experience, and equity with internal team members.

What you’ll do:

• Understand the business objectives behind requests and provide insights and actionable recommendations.
• Partner with digital product, technology, and merchandising teams in understanding site behaviors
• Educate the business and product team on self-serve web analytics opportunities to optimize the impact
• Proactively define areas of AB testing opportunity to optimize the site
• Dive deeper into test analysis to better understand why we are obtaining observed results, and to explain user behavior.
• Analyze key web metrics and funnels to monitor and support business and technology
• Write and QA tagging requirements to ensure we capture the best data to analyze performance.
• Perform exploratory analysis that results in meaningful insights and recommendations for a broad range of subjects and areas of the business

How you’ll be measured:

• Quality of analysis, insights, recommendations & impact
• Strength of relationships with other leaders and analysts
• Experimental design delivered and results interpretation
• Increase awareness of site health

How you’ll make a difference:

As a Senior Web Analyst, you’ll provide detailed analyses, insights, and recommendations in support of Custom Ink’s customer-facing products. You will collaborate with the Product, UX, Marketing, Merchandising & Engineering teams to improve site and product performance. Your work will support conversion optimization efforts, drive positive change through experimental design, and uncover opportunities to improve our website. This role will report to our Director of Data Analytics.

The perks!

• Remote
• Flexible time off
• Affordable health insurance as low as $8.48 a month with wellness credit and no deductible
• Free vision insurance
• 401(k) match, life insurance, and company paid Short and Long Term Disability
• Internal learning and development platform
• Employee discount, Company and Team Swag
• Perks at Work Program: Inkers can get deals on anything from car rentals, travel, computers, appliances, and everything in between, all at no cost to you.

Cover letters are preferred (not required), Custom Ink values individuality, so use your judgment and write to us in your own voice.

CustomInk, LLC ("Custom Ink") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.

Custom Ink uses E-Verify to confirm the employment eligibility of all new team members. To learn more about E-Verify, including your rights and responsibilities.

Custom Ink will only consider applicants who reside in states where it is registered to do business as an employer. We are currently not registered in the following states: AK, AR, CT, HI, ID, IA, KS, KY, LA, ME, MI, MS, MO, MT, NE, ND, NH, NM, OK, RI, SD, UT, VT, WV, WY.