TikTok USDS User Research Insights team creates knowledge and provides insight surrounding the attitudes, perceptions, behaviors, and ways of thinking of various TikTok user classes (viewers, creators, non-users, etc) with the overarching goal of informing key business decisions and product development, while carefully maintaining user privacy and mitigating company risk. We are a US team with diverse backgrounds unified by a strong curiosity and enthusiasm for conducting applied behavioral science research.
In order to enhance collaboration and cross-functional partnerships, among other things, at this time, our organization follows a hybrid work schedule that requires employees to work in the office 3 days a week, or as directed by their manager/department. We regularly review our hybrid work model, and the specific requirements may change at any time.
Responsibilities
- Serve as key US research partner for the Global Payments team, leading mixed methods research endeavors designed to further our knowledge of user and creator experience relating to e-commerce onboarding, payments, transactions, and related topics.
- Proactively identify research needs and gaps and develop and implement solutions for scaling our research practice.
- Collaborate with cross-functional teams and stakeholders to identify critical research questions and understand user and creator needs in the North American market and other global markets.
- Understand and incorporate complex technical and business requirements into research.
- Design and implement research, gather insights, and synthesize findings into actionable insights that enable stakeholders to make business-critical decisions.
- Define and measure UX metrics and develop programs for tracking user experience over time.
Minimum Qualifications
- Bachelor’s degree or above in Psychology, Statistics, Sociology, Marketing Research, Human Computer Interaction, or other related fields.
- 4+ years experience in user experience research, design research, or product research in the technology industry, preferably in consumer tech or content.
- Full fluency in Mandarin to communicate fluidly with stakeholders in Singapore and other Asia-Pacific countries.
- Proven experience with using and appropriately selecting different design research methodologies including but not limited to: usability studies, field/remote testing, focus groups, interviews, concept tests, diary studies, surveys, A/B testing.
- Experience in advanced quantitative methods and statistics, such as factor analysis, regression analysis, ANOVA, T-tests.
Preferred Qualifications
- Demonstrated ability to analyze large data sets with statistical tools (SQL, Python, R, SPSS) and present findings clearly to influence product direction and business decisions.
- Ability to manage multiple research projects simultaneously in a fast-paced environment and take the initiative to independently solve problems and learn new skills.
- Excellent written and spoken communication, presentation, and interpersonal skills.
- Flexibility to collaborate with Global Payments team, including regular meetings before 9am or after 5pm.