Senior Marketing Business Intelligence Engineer

Humana Senior Marketing Business Intelligence Engineer Honolulu, Hawaii Apply Now

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Humana’s Marketing organization is seeking a Senior Business Intelligence Engineer, Measurement Strategy & Marketing Performance to join the team. This role reports directly to the Director, Technology, Measurement, & Optimization, responsible for executing the measurement strategy for the organization and individual campaigns in alignment with organizational leadership and Humana standards. This role works closely with Marketing & Product Analytics teams to provide data-driven guidance for marketing efforts. The ideal candidate will have the ability to provide guidance on performance measurement, KPIs, test and learn plans, including A/B testing, to optimize campaign performance as well as the ability to gain deep insights into customer behaviors, market trends, and campaign performance.

Key Role Functions

1. Works with Campaign Manager and Campaign Strategy roles to define the measurement approach for each campaign.
2. Works under the direction of the Technology, Measurement, & Optimization Lead to define the measurement strategy for the organization.
3. Collaborates with the Marketing & Product Analytics team to determine how data analytics apply across campaigns.
4. Executes testing efforts for the organization across customer segments and products to improve marketing campaign effectiveness.
5. Conducts performance measurement of campaigns to determine effectiveness in meeting predefined goals.
6. Structures, processes, and interprets key metrics and performance levers for the omnichannel process, including campaign analytics and closed loop measurement.

Required Qualifications

1. Bachelor's degree in marketing, business, finance, analytics or related field.
2. 5+ years of experience conducting marketing performance measurements.
3. 2+ years of project leadership experience.
4. Experience with business intelligence platforms (e.g., Tableau, Power BI).
5. Experience analyzing data to solve business problems and create data visualizations for executive leadership.
6. Ability to engage, educate, influence, and guide others on the power of data insights.
7. Strong mathematical skills to analyze complex data sets and derive actionable insights.
8. Highly proficient in Excel & PowerPoint, with excellent communication skills.
9. Progressive levels of responsibility within a fast-paced marketing environment.
10. Passionate about contributing to an organization focused on improving consumer experiences.

Preferred Qualifications

1. Master’s degree in marketing, Communications or Business.
2. Advanced Degree in a quantitative discipline (Mathematics, Economics, Finance, Statistics, Computer Science, Engineering).
3. Familiarity with digital marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud).
4. Prior health insurance industry experience.
5. Understanding of marketing metrics and program measurement.

Additional Information

To ensure Home or Hybrid Home/Office employees can work effectively, the self-provided internet service must meet the following criteria: a minimum download speed of 25 Mbps and an upload speed of 10 Mbps is recommended. Satellite, cellular, and microwave connections can only be used if approved by leadership.

Humana offers a variety of benefits to promote the health and well-being of our employees and their families, including paid time off, 401(k) retirement savings plan with employer match, tuition assistance, and more.

Scheduled Weekly Hours

40

Pay Range

$78,800 - $108,500 per year. This job is eligible for a bonus incentive plan based on performance.

Equal Opportunity Employer

Humana is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on various protected characteristics.