Senior Analyst, Web Content Strategy
This role is based at one of our corporate offices in McLean, VA, or Dallas, TX
This is your chance to be part of the Marketing team that attracts customers to Hilton through effective storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Analyst, Digital Marketing, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. You will align digital strategies with marketing objectives and our goals, growing organic traffic, engagement, and conversions. You will shape the digital consumer journey with solutions and data-driven insights.
HOW WE WILL SUPPORT YOU
- Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
- Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Mental health resources including free counseling through our Employee Assistance Program
- Paid Time Off (PTO)
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like:
- Analyze digital performance metrics, providing regular reporting on engagement and conversion, and recommending website optimizations based on insights.
- Oversee digital tagging and tracking processes to ensure comprehensive performance measurement.
- Support personalization efforts by managing targeted content and scaling digital experiences.
- Collaborate with Digital Product and Content teams to address brand functionality needs and develop innovative solutions.
- Stay updated on digital trends, recommending new technologies to elevate Hilton’s digital presence.
How you will collaborate with others:
- Collaborate with Enterprise, Brand, and Regional Marketing to ensure cohesive multi-channel integration that enhances the user journey and drives conversions.
What projects you will take ownership of:
- Lead the creation of content landing pages, advocating for intuitive user experiences and aligning cross-functional teams.
WHY YOU'LL BE A GREAT FIT
You have these minimum qualifications:
- Three (3) years of experience in Digital Marketing, Content Strategy, or Web Merchandising.
- Two (2) years of experience executing content strategies on the web.
- Familiarity in web analytics, reporting, and dashboard creation (Adobe Analytics or similar).
- Knowledge of digital marketing, e-commerce, and travel industry trends.
- Experience using data and analytics to understand consumer behavior and engagement.
- Experience managing complex marketing campaigns.
- Hybrid work schedule from McLean, VA or Addison, TX (3 days/ week in office).
It would be useful if you have:
- BA/BS degree in Marketing, Digital Marketing, or related field.
- Proficiency in Adobe Analytics and experience with dashboard creation.
- Experience with user stories and digital journey mapping.
WHAT IT IS LIKE WORKING FOR HILTON
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces.
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.
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