Marketing Database Analyst

Work Authorization: US Citizen, Green Card, H-1B, GC-EAD, OPT-EAD, L2-EAD, TN Visa

Local Candidates Preferred. Non-local candidates must be willing to pay for your own interview travel expenses and relocation costs.

Job Description

Role: Marketing Database Analyst

Duration: 10+ Months

Rate: $45/hr on C2C (Max)

Job Description:

Required Skills: SQL

Responsibilities include the following aspects of our email marketing programs:

1. Campaign design of automated and one-time programs
2. Campaign build and execution
3. Campaign results analysis and fulfillment file delivery

Key activities of this position span the following areas:

1. Campaign Design and Strategy (10%):
   - Consult with the Optimization team to confirm and finalize marketing campaign requirements.
   - Determine data sources required to meet campaign specifications.
   - Translate marketing campaign requirements into campaign targeting/selection rules.
2. Campaign Build and Execution (80%):
   - Finalize campaign requirements with Optimization team.
   - Receive and QA any external data files (e.g., line of business files).
   - Build campaigns in IBM Campaign (aka Unica Affinium).
   - QA campaign build.
   - Provide waterfall reports and sample records.
   - Execute campaigns ensuring 100% error-free work.
   - Troubleshoot any potential campaign issues.
3. Campaign Results Analysis (10%):
   - Support ad hoc campaign performance analyses with Optimization team.
   - Work with the Optimization team and email vendor to resolve any data issues.

Qualifications:

1. 4+ years of experience in database marketing, marketing analytics, and/or data mining.
2. Strong experience understanding data structures and analyzing data from a business perspective.
3. 3+ years experience working with an automated campaign management application; ideally IBM Campaign (aka Unica Affinium).
4. 3+ years of SQL and with extracting and manipulating large datasets for analysis purposes.
5. Demonstrated Campaign management experience working with non-technical marketing professionals.
6. Ability to translate between the business and technical communities.

Equal Opportunity Employer

Cloud Big Data Technologies is an equal opportunity employer inclusive of female, minority, disability and veterans, (M/F/D/V). Hiring, promotion, transfer, compensation, benefits, discipline, termination and all other employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, age, disability, national origin, citizenship/immigration status, veteran status or any other protected status. Cloud Big Data Technologies will not make any posting or employment decision that does not comply with applicable laws relating to labor and employment, equal opportunity, employment eligibility requirements or related matters. Nor will Cloud Big Data Technologies require in a posting or otherwise U.S. citizenship or lawful permanent residency in the U.S. as a condition of employment except as necessary to comply with law, regulation, executive order, or federal, state, or local government contract.