Senior Brand Designer - Barbie

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team: The Integrated Marketing Communications team serves as the inhouse agency for Barbie, together forming a group of passionate, creative, innovative people who thrive on a challenge whether it’s creating an actual Malibu Dreamhouse or launching a global campaign. Highly conceptual, this team delivers global assets for video production, social, events, retail, and more! This dynamic Barbie IMC team knows how to excite and inspire fans of all ages. Want to join?

The Opportunity: The Barbie IMC Team is looking for an experienced mid-level Senior Brand Designer with a passion for branding and graphic design across all marketing and visual communication that support the brand strategy and business objectives including key art, retail, social, digital, video production, environmental, experiential, and more. Highly conceptual, overflowing with ideas, hands-on design creation, and capable of collaborating with internal and external partners.

Must demonstrate a proven track record in developing strategically driven ideas and creative assets, with a strong understanding of graphic design and typography as well as a passion for what we do every day – inspiring the limitless possibilities for generations to come!

What Your Impact Will Be

KEY RESULTS AREAS

The scope of responsibilities is hands-on, spanning across 360-campaign activations, branding, social, video production, graphic development, brand guides, print and merchandising, experiential, and more. Building trust and respect among partners is critical through collaboration, prompt delivery and creative that’s exciting, innovative and best-in-class.

SPECIFIC DUTIES AND RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

1. Development of big ideas and designs that wow, are innovative, on-brand, on-trend and can translate across marketing communications- including print, social, digital, and video.
2. Maintain ownership of work from concept through final delivery while appropriately communicating with supervisor to ensure alignment, and readdressing per feedback from leadership, brand, and marketing partners.
3. Collaborate and partner with team of copywriters, producers, marketing, art directors and mentors in a positive and productive manner.
4. Prioritize multiple projects at any given time, and efficiently and effectively deliver on time.
5. Confident presentation skills to clearly convey ideas to managers, leadership, and cross-functional partners (for example social, video, packaging, and consumer products teams).

What We’re Looking For:

1. Versed and on-top of current trends (art, pop culture, design & typography, advertising, social media, digital, entertainment, etc.)
2. Strong understanding of design principles, graphic design, and typography is required.
3. Fluency on social platforms.
4. Video knowledge required from pre-production to post concepting, storyboard review, casting, wardrobe, editing, graphics, etc.
5. Demonstrate ability to translate core branding equities and tone through a variety marketing activations.
6. Ability to see large picture while not losing focus of details.
7. Openness to learn from others – a growth mindset – and courage to inspire others.
8. Focused on results, leveraging creative expertise and relationship-building skills to drive decision-making.
9. Demonstrated organizational, presentation, and written communication skills.

Experience, Knowledge, Skills Required:

1. 4-7 years minimum in Art Direction, Graphic Design or similar field.
2. Proficiency in Adobe Creative Suite; working knowledge of Excel and Word.
3. Proficiency in page and file organization, ensuring efficient document sharing and file hand-offs.
4. Experience with Workfront or other job tracking software preferred.
5. Social and video experience preferred.
6. Experience with large-scale, global brands preferred.
7. Design Firm/Agency Experience preferred.

EDUCATION REQUIRED: BA/BS/BFA In Graphic Design And/or MA/MFA.

LOCATION: El Segundo, CA. Hires are expected to be in-office regularly.

Personal Attributes Required:

1. Tenacious and full of creative energy!
2. Relentless passion and enthusiasm for design, the work, finding solutions and always striving to make it better and more impactful.
3. Entrepreneurial and innovative thinker who embraces change and taking on new challenges.
4. Strong collaborator that takes personal accountability and love to work in a team environment.
5. Effective in a dynamic fast-paced environment.
6. Fast Learner.
7. Self-motivated with a positive attitude, finding a way to yes.
8. A positive attitude and a flexible demeanor that enriches the team dynamic.

The annual base salary range for this position is between $76,800.00 and $110,000.00.

This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work: We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

1. We collaborate. Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
2. We innovate. At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
3. We execute. We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work: We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are: Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work and as one of Fast Company’s Best Workplaces for Innovators in 2022.

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Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.