Director, Electrical Safety Product Leader

Reports To: Vice President, Product & Marketing

Matrix To: President, Rauckman

Location: Belleville, IL (Rauckman HQ)

FLSA Status: Exempt

Direct Reports: 4 Matrix

Employment Type: Full time

Position Overview: The strategic product leader for electrical safety products has a critical role in product development, business growth and marketing role for the overall electric safety products & utility transmission and distribution business. They will be responsible for the overall product strategy which includes managing the product portfolio, building product strategy, developing long-term product roadmaps, supporting sales, and distributors to grow the business. Collaborate with leadership, product (from other divisions), marketing, sales, operations, and others to support the business as needed.

Essential Job Functions:

1. Analyze and understand market dynamics and trends to effectively build product strategies and NPI to grow the overall business.
2. Work collaboratively with leadership, sales, operations, marketing, and other key stakeholders to build product programs and promotions for distributors and key accounts.
3. Product Roadmap Strategy – Develop and execute a 3-year product roadmap based on market trends/needs. Work with Director, Innovation on market trends and competitive activities to align with long-term innovative roadmap.
4. Portfolio Lifecycle Management – Annual review of portfolio for enhancements, continuous product portfolio management, SKU rationalization, gap fill opportunities, PIPO, and other operational portfolio enhancements.
5. New Product Development/Launch – Lead cross-functional team to develop new product based on 3-year product roadmap. Build and execute an integrated marketing plan which includes pre, during, and post-launch activities. Work with sales and operations on executing all internal and customer activities to support product launch.
6. Annual Product Review Process - Lead annual product review process with key stakeholders/leadership.
7. Strategic Marketing – Collaborates with marketing to set the direction for overall strategy of all customer events, store merchandising/display, and graphic design for select projects following brand standards.
8. Stage & Gate – Work with EPL to help drive new product development leveraging Stage/Gate process – collaborating with cross-functional teams.
9. Market Research - Lead all key product and market research as it pertains to the brand and market segment.
10. Sales/Customer - Primary contact for key sales/customer interaction to drive the overall business.

Non-Essential Job Functions:

• Other business leader, marketing, and product duties as assigned.

Training: Provided on the job and supplemented with external seminars/classes as needed.

Qualifications:

• Education & Certifications: Bachelor’s degree in marketing, business, or related field preferred.
• Experience: 7 – 12 years’ experience in business, product, product development, and/or marketing in B2B or B2C businesses.

Key Competencies:

• Demonstrates passion and enthusiasm!
• Product management and product development experience.
• Technical acumen/experience in the electrical safety or utility product industry.
• Proven track record to lead cross-functional teams on complex product and marketing projects.
• Approaches opportunities with a market-back mentality with a strategic approach to achieve goals.
• Ability to thrive in a fast-paced, high energy and demanding environment.
• Strong attention to detail and accuracy.
• Ability to work and execute within deadlines.
• Ability to work independently with limited supervision.
• Highly self-motivated with a desire to learn and develop new and existing skills.
• Robust communication and collaboration skills.
• Strong skills in organization, prioritization, time management, and project management.
• Teamwork and customer-centric mindset.

Physical Requirements: Long periods of sitting, computer work, some walking, some standing.

Working Conditions: Open office concept.

EEO Statement: National Safety Apparel provides equal employment opportunities for all persons regardless of race, color, religion, sex, national origin, handicap, disability, ancestry, age, veteran status, marital status, sexual orientation, or any other protected group status as defined by law.

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