Head of Marketing and Strategy NAMX APP

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Drive and manage strategic steering on regional level, e.g. KSIs to contribute to SBU / market segment financial goals, regional market assessment
• Partner with business and collaborate with senior management to drive regional assessment
• Validate analysis of regional market size, competitor landscape and segmentation (across segments)
• Develop and oversee marketing initiatives to accomplish global SBU financial goals
• Leads, coaches and develops global / regional (project) teams; partners with internal and external departments to effectively meet goals
• Ensures continuous improvement initiatives globally / regionally to further develop the business
• Analyses portfolio of market segments with customer penetration, market potential / share, profitability and competition
• Develops and distributes communications content to support engagement strategies and product go-to-market plans
• Support customer facing teams (e.g., coordinate input for value selling)
• Develops agile go-to-market strategies and plans for selected initiatives
• Works with regions to adapt global plans and assets to develop innovative regional programs
• Ensure strategic contribution to business cases and models regionally
• Provide input for and contribute to sustainability agenda / strategy of SBU
• Subsequent transition from Regional Marketing Head NAMX into additionally covering Global Segment Head Metal Packaging throughout 2025
• Own and drive development and adaptation of dedicated global segment strategy
• Facilitate exchange on and provide input for long-term technology development
• Provide strategic input based on insights for segment-overarching innovation agenda